Target Audience

Teenagers between the ages of 10 and 19 make up a large portion of the target audience for coming-of-age movies. The coming-of-age genre has changed significantly since its emergence in the 1980s, partly as a result of "society's changing perceptions of inclusivity." Over time, coming-of-age films have gotten better at portraying "diversity in society." Characters from various socioeconomic and racial backgrounds are more prevalent than they were in late 1980s films.

The coming-of-age genre is extremely recognizable as a genre because it adheres to so many stereotyped norms. The iconography utilized in "coming of age" movies is very important in establishing the genre because it quickly establishes that the protagonist will be a teenager struggling to transition into adulthood by adding typical teenage objects and icons. The target audience will find this appealing since they can relate to the film's protagonist and may even draw comparisons between the protagonist and themselves.

Although this group enjoys viewing these kinds of movies, the producers of these kinds of movies specifically target female teenagers as their target audience because romance is a subgenre that almost always appeals to women. Coming-of-age movies often have entertaining subjects as well, like music and sports, for example. These themes typically pique the curiosity of the audience and encourage them to watch the movie. The main character in a movie is typically given a personality and appearance that the intended audience can identify with and empathize with.

Coming-of-age movies have maintained their popularity over the years and continue to be enjoyed by viewers for many years to come.

Citations

 Iyer, S. (2021, September 20). The evolution of the coming-of-age genre in film. Spartan Shield. Retrieved from https://spartanshield.org/29522/arts-entertainment/the-evolution-of-the-coming-of-age-genre-in-film/#:~:text=The%20subject%20matter%20of%20coming,transition%20from%20innocence%20to%20experience.