Music Marketing Part 2

Hello! Here is an update on the music marketing project that my team and I have been working on. We were given the song, 9th at Pine by Less than Jake which is related to ska-punk. My friends Ryan, Mia, Bailey, Ivette, and I have been striving on this project to relate it to our genre, punk. We all set in roles for ourselves to the positions that we are most talented at.

BRAINSTORMING

 Throughout researching, Ryan and I have discovered trends and target audiences that we were able to utilize for our project while creating our band. Likewise, we used our knowledge of our case studies on artists such as the Destroy Boys and The Killers.  We used these bands to influence our band, NRV. The Destroy Boys' music embraced fast tempos and shouting lyrics, and their music videos made it look very homemade. This is one of the marketing trends we founded and wanted to use it for our band, NRV. We were able to get an inside look at what punk is like as one of my teammates, Mia, knew so much about the genre. As a group, we planned what kind of mise-en-scene elements such as the costumes and props we would like to incorporate for our music video as well as where we would like to locate our setting of it. Below is one of our case studies to get a better idea of the genre and its history of it.

PRODUCTION

The production was going swell. We wanted the music video to have the appearance of being made on a small budget, with few shots and a focus on editing. Our goal for making the music video was for it to relate to the lyrics from the song we chose. In the song, 9th at pine, it continuously replays the chorus saying, "When it all came down on that Saturday night, should I choose a side at 9th at Pine?" We embedded that lyric by making our music video about two girls of polar opposites encouraging one of them to reveal their true self.  I was the one creating the content, while my other teammates, Ivette and Mia were the two girls. It was best to have our location of the filmmaking to do it at our school, Cypress Bay High School because that is where the characters mainly interact. For costumes, Ivette was the preppy cute girl with light colors, whereas Mia was the polar opposite wearing. leather jacket and dark clothing. We wanted to use a variety of different shots such as over-the-shoulder shots and medium shots to get a clear view of the main characters. The video represents the artist and punk values by denouncing social norms. 

POST-PRODUCTION

Mia was in charge of the editing as she had experience in Adobe Premiere Pro, while others were giving advice and communicating on what kind of cuts and lighting expose should we use based on the history we know from other punk music videos. The lighting throughout our music video was to show the mood of the preppy girl as it goes from low to very high exposure as we were trying to portray the unhappiness of the preppy girl to being fulfilled. Towards the end, the music video reveals the credits of the roles that we have given to ourselves. 

PRESENTATION

 While we were working on our video, we were also planning and developing our band's identity. We chose a deep purple color and bold black fonts for the background of the slides to achieve the dark vibe of punk and make it appear "grungy" or "filthy," which is how punk is typically perceived. Since the band will be quite active on social media, we also made sure that fan connection was one of the main selling elements. TikTok is our key platform since here is where our primary audience appears and where users on the app find music they may be interested in. By publishing short promotional videos on Tiktok, for instance, we may draw attention to our campaign. We listed explicitly what social media platforms we especially want to use to target our market.

My teammates and I wanted our project to be centered on the connection with the band that we wanted our target audience to feel, and to do this, we wanted to make a ton of merchandise. By producing products, NRV will build its name awareness through fan promotion.

I found this project intriguing because it helped me better grasp the music industry. For me personally, making my own brand and being able to recognize the process of starting a band is fascinating because I enjoy listening to music constantly. Although the timing was the main issue, my team and I were able to finish by working together and being patient.